CRM Lead

Responsibilities

• Develop and execute end-to-end CRM strategies with a focus on automation-led lifecycle marketing and personalisation
• Build and manage a customer-centric CRM calendar underpinned by always-on lifecycle automation
• Provide functional and disciplinary leadership to the CRM team and direct reports
• Manage complex communications across multiple product offerings including restaurants and groceries
• Collaborate with Product, Data, Engineering, Marketing, and Merchandising teams
• Act as the subject-matter expert for the Braze CRM platform
• Design and launch complex, highly automated CRM journeys using real-time events and predictive signals
• Establish and report on KPIs focusing on incrementality, retention, and customer lifetime value
• Drive experimentation through a formal testing roadmap including A/B and multivariate testing
• Drive awareness and adoption of the Takealot Group’s subscription programme, TakealotMORE

Requirements

• 5+ years of experience in CRM or lifecycle marketing roles
• 2+ years of experience managing multiple direct reports
• Proven experience executing multi-channel CRM campaigns (push, email, in-app)
• Experience working with large, diverse consumer bases at scale
• Hands-on experience with CRM and MarTech platforms in complex environments
• Strong technical aptitude with enterprise-level platforms like Braze or Salesforce
• Advanced MS Excel proficiency
• Relevant tertiary qualification
• Background in Marketing Insights, Retail, or eCommerce marketing

About the Company

Mr D, a division of the Takealot Group, is a leading on-demand delivery service passionate about delivering exceptional customer experiences through innovation and data-driven strategies.