CRM & Growth Manager - Credit

About the Company

Groww is a fast-growing financial services company in India focused on making financial services accessible through a multi-product platform. The company is driven by radical customer centricity, ownership, and transparency.

Responsibilities

• Own the end-to-end CRM strategy and execution across Push Notifications, WhatsApp, Email, SMS, and RCS to drive user engagement, retention, and product growth.
• Design, execute, and optimize CRM campaigns, including drip campaigns and drop-off journeys, to improve user activation, conversions, and DAU/WAU/MAU.
• Monitor and optimize campaign performance by tracking key metrics such as delivery rate, CTR, open rate, and conversion rate.
• Collaborate closely with Growth, Product, Business, Analytics, and Creative teams to build data-driven CRM initiatives.
• Continuously experiment through A/B testing, audience segmentation, and lifecycle automation to improve customer engagement.

Requirements

• 4-6 years of experience in CRM, Growth, or Lifecycle Marketing
• Hands-on experience with CRM platforms such as WebEngage, MoEngage, or CleverTap
• Strong understanding of customer segmentation, lifecycle marketing, and retention
• Experience managing multi-channel CRM campaigns (Push, WhatsApp, Email, SMS, RCS)
• Analytical mindset with expertise in campaign optimization and performance metrics
• Strong stakeholder management and cross-functional collaboration skills
• Bachelor's or Master's degree or equivalent relevant experience