CRM Expert

Responsibilities

• Own end-to-end ideation, planning, build, and optimization of multi-channel campaigns (email, push, in-app)
• Develop scalable automation frameworks and lifecycle journeys
• Refine segmentation and audience logic using behavioral signals and propensity models
• Collaborate with MarTech and data teams on API, webhooks, and data pipeline integrations
• Utilize Braze AI capabilities and generative AI to accelerate content and optimization
• Lead A/B and multivariate testing to drive continuous performance improvement
• Act as a bridge between CRM, product, data analytics, and engineering teams

Requirements

• Minimum 8 years of experience in CRM, ideally in e-commerce or marketplace environments
• Deep expertise in Braze (Canvases, Segments, Content Blocks, Connected Content)
• Proficiency in HTML/CSS for email and in-app templates
• Working knowledge of SQL for audience building and analysis
• Experience with Liquid, AMPScript, and data warehouses like Snowflake or BigQuery
• Strong understanding of customer lifecycle marketing and RFM modeling
• Fluency in English

Preferred Qualifications

• Experience in high-growth startup environments
• Knowledge of workflow automation tools like n8n
• Familiarity with coding assistants like Claude for debugging Liquid or SQL

Benefits

• 32 days of paid vacation plus your birthday off
• Flexible hybrid working scheme
• Learning budget and internal training
• Mental health coaching
• Sabbatical opportunities after three years
• Global and local team get-togethers