CRM Expert

Responsibilities

• Own end-to-end ideation, planning, build, and optimisation of multi-channel campaigns (email, push, in-app)
• Develop scalable automation frameworks and lifecycle journeys to reduce manual builds
• Integrate new data sources to refine segmentation, audience logic, and content recommendations
• Collaborate with MarTech and data teams on API, webhooks, and data pipeline integration requirements
• Leverage Braze AI and generative AI tools to automate optimisation and accelerate content creation
• Use coding assistants to write and debug Liquid, SQL, HTML, and Connected Content
• Lead rigorous A/B and multivariate testing to establish performance best practices
• Act as a bridge between CRM, product, data analytics, and engineering teams

Requirements

• Minimum 8 years of experience in CRM, ideally in e-commerce or marketplace environments
• Deep expertise in Braze (Canvases, Segments, Content Blocks, Connected Content)
• Proficient in HTML/CSS for email and in-app templates
• Working knowledge of SQL for audience building and analysis
• Experience with Liquid, AMPScript, CDPs, and data warehouses (e.g., Snowflake, BigQuery)
• Strong understanding of customer lifecycle marketing and behavioural segmentation
• Knowledge of email deliverability and data privacy (GDPR, CAN-SPAM)
• Full fluency in English

About the Company

Atolls is the world’s largest community-driven shopping platform, active in 20+ markets. We help millions make smarter spending decisions by connecting people with the right brands and retailers.