CRM Executive

Responsibilities

• Develop and implement CRM strategies to increase customer retention and loyalty
• Design and execute targeted campaigns via push notifications, SMS, WhatsApp, and email
• Monitor and report on the performance of CRM campaigns using metrics to optimize future efforts
• Collaborate with design and data teams to ensure seamless campaign execution
• Stay updated with latest CRM trends and best practices
• Ensure all CRM activities comply with legal and ethical standards

Requirements

• Bachelor's degree in marketing, Business Administration, or related field
• Minimum of 3 years of experience in CRM or related marketing roles
• Proficiency in CRM marketing automation tools like Moengage or Clevertap
• Strong analytical skills with experience in data analysis and reporting
• Advanced knowledge of Microsoft Excel and data management
• Excellent communication and project management skills
• Ability to work in a fast-paced environment and manage multiple projects

About the Company

OpenPlay is a leading multi-player skill-based gaming company in the real money gaming space and is part of the Nazara Group. The company provides a culture of empowerment, openness, and collective ownership, aiming to be India’s largest vernacular social gaming platform.