CRM Data Analyst

Responsibilities

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify customer insights and trends to inform personalization, targeting, and strategic decision-making
• Design and maintain interactive dashboards using Tableau, Looker, or PowerBI to ensure data accuracy for stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams, including Data Science and Digital, to support omnichannel initiatives
• Provide weekly, monthly, and quarterly reports to top management with actionable recommendations
• Perform ad hoc customer analyses to improve key metrics such as retention and purchase frequency
• Partner with CRM and Marketing teams to measure the effectiveness of One to One and One to Many campaigns

Requirements

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally in fashion, retail, or luxury
• Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
• Solid understanding of CRM principles, customer segmentation, and campaign measurement
• Experience working with customer databases, CDPs, and marketing automation systems like Salesforce or Braze
• Proven experience creating and maintaining reports and dashboards in Tableau and Looker
• Strong analytical mindset with the ability to translate complex data into clear business insights
• Excellent communication and stakeholder management skills

About the Company

Burberry is a purposeful, values-driven luxury brand that believes creativity opens spaces. Since its founding in 1856, Burberry has aimed to unlock the power of imagination to push boundaries and create new possibilities for customers and communities worldwide.