CRM Copywriter

Responsibilities

• Write clear, concise, and jargon-free copy for CRM campaigns across email, push notifications, and in-product messages
• Compose messages that guide customers through their journey with ease and confidence
• Produce time-sensitive service communications and transactional updates
• Craft marketing campaign copy to educate customers on product features and drive engagement
• Brainstorm creative ideas and angles for various customer touch-points
• Support the CRM mission to deliver relevant, personalized, and timely communications

Requirements

• Proven experience writing copy for CRM channels within a medium-to-large-sized business
• Experience working in a regulated industry is preferred
• A pragmatic approach to writing with a solid understanding of UX and design principles
• Ability to simplify complex product terminology into friendly, clear, and actionable copy
• A portfolio or collection of writing samples demonstrating versatility (from lifecycle journeys to short CTAs)
• Experience collaborating with designers, product marketers, and product managers
• Ability to deliver high-quality work to tight deadlines under pressure
• Strong communication skills with the ability to articulate the "why" behind creative decisions

About the Company

Wise is a global technology company on a mission to make moving and managing money simple, instant, and much cheaper. With over 16 million customers, we are building an entirely new network for the world's money—for everyone, everywhere.