CRM Campaign Executive

Responsibilities

• Own the end-to-end delivery of CRM campaigns, including EDM calendar management and execution from brief to deployment
• Act as a super user for Salesforce Marketing Cloud and Service Cloud to support campaign execution and system utilization
• Develop and implement a test-and-learn roadmap to optimize campaign performance and engagement metrics
• Deliver regular reporting on client KPIs, campaign performance, and CRM activity to provide actionable insights
• Coordinate with copywriting, translation, and marketing teams to ensure brand tone of voice and visual excellence
• Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health
• Support the planning and delivery of client lifecycle journeys across key touchpoints

Requirements

• Proven experience in CRM, marketing, or data analysis roles
• Hands-on experience with Salesforce Marketing Cloud and Service Cloud
• Strong analytical capability to interpret complex data and generate meaningful insights
• Advanced Excel skills; experience with Power BI or similar tools is advantageous
• High attention to detail with strong organizational and planning skills
• Clear and confident communication skills, including the ability to present to stakeholders

Preferred Qualifications

• Experience working within a luxury or premium environment
• Deep understanding of luxury client experience and expectations

Benefits

• 27 days’ annual leave plus bank holidays, with options to buy or sell leave
• Competitive pension: minimum 4% employee contribution plus 11% company contribution
• Company-funded core Private Medical Insurance (Bupa)
• 24/7 confidential Employee Assistance Programme and Mental Health First Aider network
• Access to flexible benefits including travel insurance, dental cover, and retail vouchers
• Opportunities to participate in Anglo American share schemes

About the Company

De Beers London is the ultimate diamond jewellery Maison, globally recognized for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, delivering ultra-desirable creations alongside unforgettable service and experiences.