CRM Assistant Manager - LUXE

Responsibilities

• Lead the end-to-end CRM strategy, including data acquisition, enrichment, and personalized communication to enhance customer lifetime value.
• Analyze customer data and campaign performance to uncover actionable insights and optimize CRM activities.
• Oversee the brand's loyalty programs by developing engaging rewards and experiences for valued customers.
• Orchestrate multi-channel CRM campaigns across email, SMS, and social media, ensuring consistent brand messaging.

Requirements

• Bachelor's degree or higher.
• Proven experience in CRM, loyalty marketing, or a related data-driven marketing role.
• Strong analytical skills with the ability to translate complex data into actionable strategies.
• Excellent project management and stakeholder management abilities.
• Business proficiency in English to collaborate effectively with cross-functional teams.

About the Company

L'Oréal is a global leader in beauty, dedicated to creating innovative products that empower consumers. Our LUXE division focuses on high-end, prestigious brands, delivering exceptional experiences to luxury consumers worldwide.