CRM Application Manager

Responsibilities

• Lead and mentor a team of Application Consultants, ensuring professional growth and tool adoption
• Set performance goals, provide feedback, and oversee team productivity and resource allocation
• Collaborate with cross-functional teams to translate business objectives into technical requirements
• Drive configuration and implementation of business rules and automations in the Catalyst platform
• Troubleshoot and resolve technical issues to ensure seamless user experience
• Use data to build audiences, manage segments, and optimize marketing strategies
• Serve as a trusted advisor for clients on marketing automation and customer journeys

Requirements

• Proven experience leading a team of marketing automation consultants
• Essential experience with Salesforce Marketing Cloud or Adobe Campaign
• Strong JavaScript skills
• Experience developing tailored solutions within a marketing automation platform
• Expertise in data management, segmentation, and reporting
• Strong problem-solving and analytical skills

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Working within the VML network, the team focuses on hyper-personalization at scale, marketing automation, and CRM to help global brands transform into customer-centric organizations.