CRM Application Manager

Responsibilities

• Lead and mentor a team of Application Consultants, ensuring professional growth and tool adoption
• Set performance goals, provide feedback, and oversee team productivity and resource allocation
• Collaborate with cross-functional teams to translate business objectives into technical requirements
• Drive configuration and implementation of business rules and automations in the Catalyst platform
• Troubleshoot technical issues and optimize marketing automation, customer journeys, and lifecycle programs
• Use data to build audiences, manage segments, and optimize marketing strategies

Requirements

• Proven experience leading a team of marketing automation consultants
• Essential experience with Salesforce Marketing Cloud (SFMC) or Adobe Campaign
• Strong JavaScript skills for developing tailored solutions
• Expertise in data management, segmentation, and reporting
• Strong problem-solving and analytical skills
• Experience with marketing automation platforms like SFMC, Adobe Campaign, or Braze

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Working within the global VML network, the team focuses on business transformation, marketing modernization, and hyper-personalization at scale through CRM and marketing automation.