CRM Analyst

Responsibilities

• Pull and verify campaign data from CRM platforms and analytics systems
• Produce regular campaign performance reports and portfolio-level summaries
• Track trends such as open rates, click rates, conversion, and retention impact
• Create and maintain dashboards for CRM/Lifecycle Lead PMs
• Support the design of A/B and multivariate tests, ensuring methodological soundness
• Maintain an experimentation log to prevent conflicting tests
• Define and maintain segment definitions (VIP, New Player, etc.) across the portfolio
• Validate targeting attributes and partner with Data Engineering to resolve quality issues

Requirements

• 4+ years in marketing analytics, CRM analytics, or a related data role
• Proficiency with SQL
• Experience with BI or reporting tools like Looker, Tableau, or Mode
• Experience with CRM or marketing automation platforms
• Understanding of A/B testing methodology and statistical significance
• Ability to communicate data findings to technical and non-technical stakeholders
• Advanced Excel or Google Sheets skills
• Familiarity with event tracking tools like Segment, Snowflake, or BigQuery

Preferred Qualifications

• Experience in gaming, apps, or retention-driven consumer products
• Experience in gaming as a player or operations manager

About the Company

Scopely is a leading video game and global interactive entertainment company, home to beloved experiences like "MONOPOLY GO!" and "Pokémon GO." Founded in 2011, Scopely develops, publishes, and live-operates a diversified portfolio of award-winning mobile and digital games.