CRM Analyst

About the Company

Cabify believes a new way of urban mobility is possible through an ecosystem that allows for fewer private cars, more sustainable vehicles, and more efficient routes.

Responsibilities

• Define, execute, and iterate CRM strategies based on business objectives
• Ensure CRM strategy aligns with full-funnel goals across awareness, acquisition, and engagement channels
• Analyze CRM strategy results to identify opportunities for improvement and testing
• Manage planning, quality control, execution, and delivery of communication campaigns
• Coordinate with global and local Marketing and Growth teams for production needs
• Act as an expert in Braze or similar marketing automation tools to optimize processes
• Maintain the integrity and efficiency of the local CRM database to support data-driven decision-making

Requirements

• Degree in Marketing, Business Administration, Economics, or similar
• 2 to 5 years of experience in related roles
• Proficiency in CRM tools (Braze preferred)
• Strong analytical and data interpretation skills
• Proficiency in Office and Google Suite

Preferred Qualifications

• Copywriting knowledge
• Knowledge of HTML, CSS, and Liquid