CRM Analyst

Responsibilities

• Operate Salesforce Marketing Cloud and Insider for audience building and multichannel journeys
• Translate CRM strategies into tactical and operational executions aligned with BTG and Mosaico objectives
• Act as the main point of contact for business stakeholders to define strategies and prioritize demands
• Ensure organization and visibility of deliveries, tracking progress and meeting deadlines
• Conduct operational rituals and follow-ups with planning teams autonomously

Requirements

• Previous experience with Salesforce Marketing Cloud and Insider
• Proficiency in SQL (Query Activities), Journey Builder, Automations, and Content Builder
• Ability to translate business needs into operational CRM executions
• Experience organizing demands in tools like Azure DevOps or similar
• Strong communication skills for direct stakeholder interaction
• Organized profile with autonomy for prioritization and task management

Preferred Qualifications

• Previous experience in the financial market
• Experience with renegotiation, collection, or credit operations
• Experience working in agile environments (squads with defined rituals)

About the Company

Banco PAN is a financial ally providing intelligent solutions to help customers reach their goals with security and confidence. We are agile, flexible, and creative, driven by intensity, efficiency, and teamwork.