Creator & Influencer Marketing Lead

Responsibilities

• Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
• Own execution of large-scale campaigns spanning 100+ creators and multi-million-dollar budgets
• Own creator contracting and negotiation for one-off campaigns and long term partnerships
• Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels
• Partner with Growth to drive conversion and engagement using a performance marketing mindset
• Provide direction and candid feedback to elevate creator content quality
• Review creator builds made with Perplexity Computer to ensure sophistication and originality
• Build a creator community through dinners, events, and in-person moments
• Work cross-functionally with Growth, Product, Business, and Comms

Requirements

• Minimum 5 years in creator/influencer or performance marketing
• Experience leading a function or building one from the ground up
• Proven track record in high-flux, high-growth environments
• Ability to tie creator work to hard business outcomes through analytical rigor
• Strong creative judgment and editorial taste
• Skilled negotiator with an existing network of creator and agency relationships
• Fluency across Instagram, LinkedIn, X, and YouTube
• Hands-on experience building tools or solutions with AI
• Experience working with consumer technology products