Creative Studio Lead, Campaigns

About the Company

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver to improve access to mobility while saving thousands of lives.

Responsibilities

• Pioneer bold creative and brand narratives that translate autonomous driving technology into human-centered campaigns
• Drive creative vision across mediums including TV, OOH, print, experiential, and digital content
• Own verbal brand standards and the end-to-end writing process as a hands-on writer and reviewer
• Direct and collaborate with external agencies and production partners to streamline high-volume production
• Build and optimize repeatable creative systems and modular templates for fast-turnaround digital campaigns

Requirements

• 10+ years of experience in brand creative, copywriting, or creative direction
• 5+ years of direct people management experience leading multi-disciplinary teams
• Proven track record of developing end-to-end integrated campaigns across diverse channels
• Mastery of storytelling with the ability to distill complex technology into engaging consumer messaging
• Experience integrating design and verbal systems into scalable creative work
• An available online portfolio showcasing campaign creative and copywriting

Preferred Qualifications

• Experience scaling consumer brands internationally
• Strong performance marketing and direct-to-consumer (DTC) creative mindset
• Exceptional stakeholder and executive management skills
• Advanced fluency with Generative AI and AI-assisted creative tools