Creative Strategist

About the Company

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.

Responsibilities

• Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads
• Generate structured, insight-driven creative briefs based on benchmark analysis and market intelligence
• Define guidelines, priorities, and execution standards of production on a weekly basis
• Conduct and update extensive benchmarks using internal tools and third-party platforms like MarketIQ, Apptica, and Data.ai
• Analyze and deconstruct top-performing competitor creatives to provide actionable insights
• Collaborate with Creative Leads, Producers, and the Data Team to scale creative learnings
• Audit and improve existing creative workflows to maximize output
• Identify skill gaps and participate in the recruitment of new creative talent

Requirements

• Proven experience in a similar role, strategy consulting, or product/creative marketing
• Ability to envision, articulate, and document compelling creative strategies
• Strong skills in strategic planning, market analysis, and insight generation
• Proficiency in using analytics and benchmarking tools to interpret data
• Strong creative ideation skills to turn insights into powerful hypotheses
• Excellent written and verbal communication skills for crafting clear briefs
• Demonstrated track record of leading high-impact, cross-functional projects

Benefits

• Competitive salary and other benefits according to the country you reside in