Creative Marketing Lead

About the Company

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Responsibilities

• Own creative strategy across specific product angles such as Fashion or Beauty
• Build scalable, documented creative production processes from ideation to iteration
• Personally drive creative thinking on priority angles and set the standard for the company
• Hire, onboard, and develop junior/mid Creative Producers and Motion Designers
• Conduct competitor and trend research to distill insights into creative bets
• Own and evolve the internal AI-powered creative pipeline
• Set and enforce clear quality and performance standards for all creatives

Requirements

• 2+ years as Creative Marketing Manager, Creative Producer, or Creative Strategist in high-velocity B2C apps
• Direct ownership of ad performance metrics including CPI, hold rates, and thumbstop rates
• Proven track record of scaling creatives with high win rates
• Hands-on mastery of paid social creative including UGC and vertical video
• Hands-on experience with AI creative tools like Claude, Midjourney, Runway, Pika, and CapCut AI
• Data-driven approach to creative decision-making
• Leadership experience in setting vision and developing people
• Upper-Intermediate English or higher