Creative Lead

Responsibilities

• Develop and lead performance-focused creative strategies across paid marketing channels
• Translate campaign goals into compelling ad concepts and creative directions
• Create detailed creative briefs for designers, editors, and media production teams
• Oversee the production of ad creatives across video, static, carousel, motion, and short-form formats
• Collaborate with Growth and Media teams to align creatives with audience insights and funnel stages
• Optimize creatives based on key performance metrics including CTR, CVR, CPA, and ROAS
• Plan, execute, and analyze structured A/B tests to improve creative performance
• Ensure consistency in brand identity, tone of voice, and visual quality across all channels

Requirements

• 3+ years of experience in creative strategy, performance marketing, or advertising creative production
• Strong portfolio showcasing performance-driven campaigns and measurable results
• Advanced proficiency in Adobe Creative Suite, especially Photoshop and Illustrator
• Experience with video editing and motion tools such as Premiere Pro, After Effects, or CapCut
• Strong understanding of paid media creative best practices across major advertising platforms
• Solid understanding of A/B testing methodologies and creative performance analysis
• Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Experience in EdTech, education, or consumer-focused digital products
• Copywriting skills in English and/or Arabic
• Familiarity with creative analytics platforms such as Motion or Atria

Benefits

• A dynamic and creative work environment
• Opportunity to work on impactful campaigns reaching students across the region
• Career growth within a fast-growing EdTech company
• Collaborative culture focused on innovation and execution

About the Company

iSchool is a leading EdTech company focused on empowering students with future-ready technology skills through engaging, hands-on learning experiences. We help students explore fields like AI, programming, game development, and cybersecurity through innovative educational programs.