Creative Director, Performance Marketing

Responsibilities

• Produce and direct creative across all paid marketing surfaces including Meta, YouTube, CTV, lifecycle, and CRO
• Own the P&L impact of ad campaigns and partner across teams to ensure coherence from impression to conversion
• Shape the expression of Owner’s brand to ensure every asset meets high quality and consistency standards
• Build and own the creative testing framework, including writing hooks, scripts, concepts, and briefs for testing sprints
• Oversee the QC process for in-house and contractor creatives by creating scalable review processes
• Establish an organic-to-paid creative pipeline to identify and adapt top-performing organic content for paid channels
• Collaborate with the growth team on performance analytics to track results and iterate on top performers

Requirements

• 5+ years of experience in creative direction specifically for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency with the ability to translate campaign performance data into actionable creative direction
• Experience building creative testing frameworks and production pipelines at scale
• Expertise in full-funnel creative, including ads, landing pages, email, and CRO
• Proficiency with AI-enabled tools, automation, and modern creative workflows
• A strong bias for clear systems and documentation

Benefits

• Estimated base salary range of $190K-$200K USD
• Generous pre-IPO equity package
• Comprehensive health coverage
• Unlimited PTO
• Remote-first workplace culture with extra fun perks

About the Company

Owner is an AI-native system that local business owners use to succeed. We are building the comprehensive operating system that replaces the fragmented tools owners currently use, powering everything from websites and online ordering to CRM and POS. Our mission is to help independent local businesses thrive in the digital age by driving demand and automating growth.