Creative Director, Performance Advertising

About the Company

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

Responsibilities

• Own creative strategy for paid social video ads across Meta, TikTok, and YouTube focused on CTR, CPA, and ROAS
• Develop ad concepts including hooks, angles, narratives, and formats for rapid testing
• Write platform-native scripts built for social engagement
• Manage and mentor a small, high-output creative team
• Act as the creative face of Creatify to key clients, presenting strategies and pitching concepts
• Design AI-powered workflows to supercharge production speed and creative variation
• Build repeatable creative frameworks and playbooks for scaling production
• Use performance data to iterate on creative assets

Requirements

• 3+ years in creative direction, paid social advertising, or agency-side performance creative
• Strong conceptual thinking regarding hooks and messaging
• Deep fluency in social-first ad formats and user behavior on major platforms
• Data-aware approach to guiding creative decisions
• Experience managing creative teams in fast-paced environments
• Proficiency with Premiere, After Effects, CapCut, or equivalent
• Hands-on experience with AI creative tools and prompting

Preferred Qualifications

• Ex-creative agency owner or co-founder experience