Creative Director - Copy

Responsibilities

• Lead digital-first campaigns and content across social, films, and integrated platforms
• Build strong beauty narratives including product stories, brand platforms, and campaign ideas
• Drive work across Instagram, YouTube, reels, influencer collaborations, and branded content
• Lead and oversee shoots for digital films, product shoots, and influencer content
• Partner with directors, photographers, and production teams to bring ideas to life
• Ensure excellence in copy craft including scripts, captions, campaign lines, and content storytelling
• Collaborate with Art, Strategy, and Influencer teams for cohesive campaigns
• Mentor and guide copy teams
• Present and sell ideas confidently to clients

Requirements

• 10–12 years in creative, digital, or integrated agencies
• Strong experience in beauty, skincare, or personal care brands
• Proven experience leading shoots and content production
• Portfolio showcasing campaigns, films, and digital-first content
• Deep understanding of social trends, influencer culture, and content formats
• Strong conceptual thinking and storytelling ability
• Proven leadership experience
• Experience with D2C beauty or content-heavy brands
• Strong eye for visual storytelling and beauty aesthetics

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue chip client partners.