Creative Brand Strategist

About the Company

Bjak is a leading insurance platform in Southeast Asia that has digitized the industry, serving over 8 million users. The company is focused on building superior application platforms integrated with AI to create efficient businesses and contribute positively to society.

Responsibilities

• Define and evolve Bjak’s brand narrative, positioning, and messaging across markets
• Lead the ideation and development of creative concepts for campaigns
• Ensure brand consistency across all communication touchpoints and marketing activities
• Plan and execute integrated brand campaigns to drive awareness and lead generation
• Oversee content strategy for social media, newsletters, and community channels
• Build and nurture an active online/offline community aligned with brand values
• Collaborate with influencers, creators, and brand advocates to amplify reach
• Conduct data analysis to uncover insights for brand strategy and future campaigns

Requirements

• 3–5 years of experience in brand strategy, creative strategy, or digital marketing
• Strong understanding of branding, content development, and social media
• Ability to translate business goals into creative concepts
• Familiarity with content management systems and analytics tools
• Excellent communication, storytelling, and strategic thinking skills
• Ability to manage multiple projects in a fast-paced, high-growth environment

Benefits

• Opportunity to influence brand direction and drive high-visibility projects
• Creative, flexible, and collaborative work environment
• Competitive compensation and strong professional growth opportunities