Country Lead – Benelux & France

Responsibilities

• Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency and cultural relevance.
• Develop and own the Country Brand Plan to drive brand awareness, consideration, and long-term growth.
• Act as the market expert by leveraging insights on consumer behavior, cultural trends, and competitive dynamics.
• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams.
• Localize and execute global campaigns while leading region-specific activations and partnerships.
• Build and nurture relationships with key partners and communities to drive grassroots growth.
• Track and analyze performance metrics to translate insights into actionable recommendations.
• Partner with commercial, sales, and retail teams to support regional acquisition and retention goals.

Requirements

• 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles.
• Deep understanding of the Benelux and France markets, including cultural nuances and media landscapes.
• Experience in consumer technology, fitness, or lifestyle brands.
• Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization.
• Experience executing integrated marketing campaigns across brand, media, and experiential channels.
• Data-driven mindset with the ability to translate performance metrics into clear actions.
• Fluency in English; proficiency in French and/or Dutch is strongly preferred.
• Strong commitment to leveraging AI tools to enhance day-to-day productivity and quality.

About the Company

WHOOP is on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.