Country Commercial Manager - Admin Services

Responsibilities

• Define and own the go-to-market (GTM) roadmap for accounting and financial management solutions tailored to Indian MSMEs
• Collaborate with Product and Engineering teams to localize features and create "0 to 1" user journeys
• Conduct market segmentation and develop targeted value propositions for diverse user personas
• Create pricing strategies and monetization models aligned with business growth goals
• Lead initiatives to drive product adoption, activation, retention, and revenue growth
• Plan and execute growth experiments across multiple channels and track performance via KPIs
• Scale user acquisition through partnerships, online/offline campaigns, and sales enablement
• Act as a cross-functional bridge between product, business, and functional teams to ensure alignment

Requirements

• B.Tech and MBA from a reputed institution
• 8–11 years of experience in GTM, commercial strategy, or growth leadership roles
• Mandatory experience in Fintech, SaaS, or MSME-focused digital products (accounting, invoicing, or financial management tools)
• Deep understanding of accounting or finance tools used by MSMEs
• Strong analytical skills with proficiency in Excel, Power BI, or Looker
• Experience working in agile environments using tools like Jira and Confluence
• Proven ability to lead cross-functional projects in a fast-paced, high-growth environment

Benefits

• Competitive salary and stock options
• Comprehensive health insurance (Self & Family), Term & Life Insurance, and OPD benefits
• Mental wellbeing support through Plumm
• Learning & Development budget
• Generous leave policy including Privilege, Casual, and Sick leaves
• 3 paid days off for volunteering or L&D activities

About the Company

Tide helps SMEs save time and money by offering business accounts, banking services, and a comprehensive set of connected administrative solutions, from invoicing to accounting. Supporting over 2 million members globally across the UK, India, Germany, and France, Tide uses advanced technology to drive data-driven decisions that empower small businesses to thrive.