Corporate Marketing Manager

Responsibilities

• Develop and implement comprehensive brand strategies aligned with corporate and regional objectives
• Ensure consistent brand positioning and messaging across all communication channels
• Monitor brand health, market trends, and competitor activities to identify growth opportunities
• Oversee press releases, media events, product launches, and crisis communication initiatives
• Manage annual marketing budget and ensure optimal allocation of resources
• Track KPIs and marketing ROI, providing regular performance reports to management

Requirements

• Bachelor's degree in Marketing or a similar field
• Minimum of 5 years of experience as a Marketing Manager
• Advanced proficiency in English
• Strong data analysis skills

About the Company

LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades, we operate across various domains including Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.