Copywriter

Responsibilities

• Develop texts and pieces for social media, online media, CRM, digital campaigns, and other communication formats
• Create headlines, calls to action, copy, captions, emails, promotional pieces, and advertising texts
• Participate in the construction of creative concepts for campaigns and brand actions
• Adapt language according to the channel, audience, and communication objective
• Work in partnership with creation, media, CRM, account, and planning teams
• Ensure clarity, consistency, and textual quality in deliveries
• Contribute ideas during brainstormings and creative presentations
• Review texts and ensure adherence to the brand voice

Requirements

• Previous experience as a Copywriter, preferably in an agency, marketing, or communications role
• Strong writing skills, creative repertoire, and mastery of the Portuguese language
• Experience creating content for social media, digital media, CRM, and campaigns
• Ability to adapt texts for different formats, channels, and audiences
• Organized with strong attention to detail and good communication skills
• Collaborative and creative profile with a drive to propose ideas

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners.