Copywriter

Responsibilities

• Write high-quality long-form digital content including landing pages, editorial articles, and product pages
• Translate complex automotive and technical information into engaging, accessible content
• Collaborate with UX/UI designers to integrate content into intuitive digital journeys
• Work with SEO specialists to create search-optimized content aligned with keyword strategies
• Support web operations including content updates, audits, and migrations within CMS environments
• Maintain brand tone of voice and editorial consistency across all digital touchpoints
• Present content rationale and recommendations to internal teams and client stakeholders

Requirements

• Strong experience as a Copywriter or Content Writer for web platforms and digital products
• Exceptional writing, editing, and storytelling skills
• Proven understanding of SEO principles and digital content performance
• Experience working within CMS-driven web environments
• Understanding of digital UX principles and web accessibility
• Ability to collaborate with cross-functional teams like UX, SEO, and development
• Experience in automotive, premium consumer, or technology industries is a plus

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. We work with blue-chip clients like Microsoft, Coca-Cola, and Ford to drive growth through connected brand experiences.