Copywriter

Responsibilities

• Lead the development and execution of long-form content including vehicle feature pages, product guides, blog posts, and whitepapers
• Translate complex automotive technology and engineering specifications into clear, persuasive language
• Ensure all content aligns with client brand guidelines, tone of voice, and marketing strategies
• Collaborate with UX/UI designers, product managers, and SEO specialists to optimize content
• Conduct in-depth research on automotive industry trends, competitor offerings, and emerging technologies
• Map content to specific stages of the customer journey to drive conversion and brand affinity
• Manage multiple content projects simultaneously, ensuring timely delivery and quality
• Proactively engage with client stakeholders to present strategies and iterate on copy

Requirements

• Proven experience in long-form copywriting with a strong portfolio
• Deep understanding of the automotive industry and vehicle technology
• Ability to work autonomously in fast-paced, complex environments
• Superior research skills and ability to synthesize technical information
• Solid understanding of SEO principles and digital content best practices
• Exceptional communication and collaboration skills for working with cross-functional teams
• Meticulous editing, proofreading, and fact-checking skills

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue-chip clients such as Microsoft, Coca-Cola, and Ford.