Copywriter

Responsibilities

• Conceptualize and write omnichannel campaigns (digital, social media, print, OOH, audiovisual, and radio scripts)
• Work in pairs to transform strategies into high-impact concepts that connect with consumers
• Adapt brand tone and voice to generate persuasive messages in a dynamic, high-volume environment (focused on retail and promotions)
• Ensure impeccable quality, spelling, and grammar in all communication pieces (proofreading)
• Actively participate in brainstorming and idea presentations, contributing a fresh, strategic, and human vision

Requirements

• 3 to 5 years of proven experience as a Copywriter in advertising agencies
• Bachelor's degree in Advertising, Communication, Literature, Journalism, or a related field
• Specific knowledge in copywriting, concept creation, and formats for consumer goods or retail brands
• Courses, workshops, or diplomas in advertising creativity, creative writing, or storytelling
• Updated creative portfolio demonstrating strategic thinking and writing versatility

Benefits

• Hybrid work modality
• Work tools provided
• Competitive remuneration
• Flexible schedule
• Short Fridays
• Development and growth plans
• Diverse and inclusive work environment

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue-chip clients such as Microsoft, Coca-Cola, and Nestlé.