Copywriter

Responsibilities

• Craft impactful ad copy, blogs, emails, landing pages, and presentations that make insurance approachable and engaging
• Simplify complex insurance jargon into clear, relatable content that empowers users to make informed decisions
• Write high-performing ad copy for Meta and Google Ads to drive lead generation for health and term insurance
• Iterate and refine ad creatives based on performance metrics to optimize engagement and conversions
• Collaborate with performance marketers, designers, and product teams to ensure brand voice alignment
• Set and track KPIs for content performance across various marketing channels

Requirements

• 3+ years of professional copywriting experience
• A portfolio demonstrating the ability to simplify complex topics for a general audience
• Proven ability to write effective copy for Meta and Google Ads
• Strong collaboration skills and experience working within cross-functional teams
• A writing style that blends empathy with clarity

Benefits

• Competitive compensation
• Comprehensive Health and Term Insurance
• A collaborative, creative, and growth-focused work culture
• Unlimited access to the office pantry

About the Company

Ditto is on a mission to empower users with a deep understanding of insurance, helping them make well-informed decisions without the pressure or spam. Part of the Finshots family and backed by Zerodha, Ditto has assisted over 700,000 users and maintains a 4.9 rating on Google. We are a multi-year winner of LinkedIn’s Top Startup award.