Copywriter

Responsibilities

• Write and edit engaging, on-brand content for paid media, social, digital experiences, email, blogs, and video/audio scripts
• Use AI-powered tools to support ideation, drafting, and content optimization while maintaining creative quality
• Collaborate with designers, product owners, and marketing teams to translate creative briefs into persuasive messaging
• Adapt messaging for different audience segments and stages of the customer journey
• Maintain consistency in tone and voice in alignment with brand standards
• Use data and performance insights to inform and optimize future copy and creative testing

Requirements

• 1+ years of professional experience
• High School Diploma or GED equivalent

Preferred Qualifications

• 3-5+ years of professional copywriting or content writing experience (agency or in-house)
• Portfolio demonstrating strong, multi-channel work
• Working knowledge of AP Style and SEO best practices
• Experience with Adobe Creative Suite
• Understanding of LLMs and optimizing for AI
• Analytical ability to interpret content performance insights

Benefits

• Competitive base pay and performance-based bonuses
• Generous time away including 20 paid time off days and 11 paid holidays
• Comprehensive retirement planning with 401K matching and student loan pay downs
• Health and well-being support including medical, dental, vision, and mental health programs
• Family support including parental leave and fertility assistance

About the Company

Ally Financial is a customer-centric, leading digital financial services company focused on providing innovative financial solutions. We are dedicated to "Doing it Right" and being a trusted provider for our consumer, commercial, and corporate customers.