Copy Lead

Responsibilities

• Lead concept development and write high-impact campaign ideas, including taglines and headline-driven executions across multiple channels
• Own creative output for key projects, setting the bar for quality, craft, and originality
• Translate briefs and insights into compelling creative territories, naming systems, and narrative frameworks
• Write content for OOH, print, digital, email, and experiential, including scripts for video and social content
• Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns
• Present creative concepts persuasively to internal stakeholders and incorporate feedback
• Provide feedback to elevate the work of other writers and help evolve the WHOOP voice

Requirements

• 5–8 years of copywriting experience with a strong portfolio of campaign or brand work
• Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative
• Experience writing scripts for video, social, and other narrative formats
• Experience developing naming systems for campaigns, products, or initiatives
• Strong understanding of social platforms and cultural resonance
• Proficiency with and commitment to leveraging AI tools in day-to-day tasks
• Ability to collaborate in fast-paced, iterative creative processes

About the Company

WHOOP is a leading human performance company that provides wearable technology and data-driven insights to help people optimize their health and performance.