Copy Lead

Responsibilities

• Lead copy for Claude brand campaigns end to end including platforms, manifestos, headlines, film, audio scripts, and OOH
• Work from various starting points, from full briefs to initial ideas, to push creative work forward
• Write with nuance for skeptical audiences to earn trust and calibrate claims
• Partner cross-functionally with brand marketing, media, product marketing, and comms
• Ensure campaign work is coherent with the broader Claude voice across enterprise, developer, and product
• Contribute to and evolve Claude's voice and tone guidelines through shipped work
• Maintain high creative standards through production, including scripts, layouts, and legal reviews

Requirements

• 12+ years of experience with a portfolio rooted in campaign work and concept development
• Experience working both in-house and at agencies across various product types
• Strong advertising portfolio covering film, OOH, social, and digital
• Ability to operate in startup mode and build from minimal briefs
• Experience writing for nuanced subjects where trust and safety are critical
• Proven ability to help shape and grow a brand's voice and tone guidelines
• Senior-level ability to drive work independently and collaborate cross-functionally

About the Company

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We are a quickly growing group of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.