Coordinator of Strategy, Diffusion and Positioning of Cultural Products

Responsibilities

• Design and implement the integral diffusion and positioning strategy for the National Directorate of Cultural Development.
• Develop multi-channel content plans for institutional platforms, websites, and social media, including editorial calendars and key messaging.
• Translate cultural initiatives and programs into compelling narratives and communication materials that highlight their academic and cultural value.
• Propose and manage cultural products in editorial, audiovisual, digital, or in-person formats to increase reach and sustainability.
• Coordinate audiovisual production, including photography, video editing, live streaming, and podcasts, while managing external vendors.
• Administer digital repositories and audiovisual archives to ensure the traceability and availability of cultural assets.
• Generate performance reports using quantitative and qualitative indicators to guide decision-making and impact measurement.
• Collaborate with the School of Humanities and Education to ensure narrative coherence and alignment with institutional campaigns.

Requirements

• Degree in Strategic Communication, Cultural Marketing, Audiovisual Production, Digital Content, Cultural Management, or related fields.
• Proven experience in institutional communication and digital content management.
• Experience in cultural marketing and social media management.
• Background in audiovisual production and event coverage.
• Strong skills in project management, editorial planning, and vendor coordination.
• Ability to perform impact measurement and prepare executive reports.

About the Company

Tecnológico de Monterrey is a community centered on education, innovation, research, and excellence, dedicated to positively transforming the environment through impactful solutions.