Coordinator, Marketing & Communications

Responsibilities

• Develop and implement marketing and communication activities for the Vancouver campus in alignment with the strategic plan
• Collaborate with the recruitment team to manage inquiries and follow-ups with students, agents, and partners
• Support recruitment efforts by planning and executing information sessions, campus tours, and on-campus marketing events
• Create and manage digital content for various platforms, including social media, blogs, video, and advertising
• Plan and execute email marketing campaigns and develop audience-specific content
• Monitor and assess the effectiveness of communication plans using social media analytics, email metrics, and Google Analytics
• Coordinate with internal departments and third-party vendors to execute marketing projects and purchases

Requirements

• Minimum two-year diploma from a recognized post-secondary institution in journalism, communications, marketing, or a related field (degree preferred)
• At least two years of experience in marketing and communications, including digital marketing and social media
• Two years of experience in student recruitment processes within Canada
• Proven experience in event management and digital marketing across multiple platforms
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Teams)

Preferred Qualifications

• Experience with email marketing platforms such as Mailchimp, Constant Contact, or Klaviyo
• Experience using virtual meeting platforms like Zoom and Microsoft Teams

Benefits

• General benefits package provided by the university

About the Company

Fairleigh Dickinson University is a global institution dedicated to providing high-quality education. The Vancouver campus focuses on delivering specialized programs and fostering a vibrant academic community in British Columbia.