
Posted 3 days ago
Coordinador de Growth y Alianzas Digitales
Natura
Requirements
Strategic alliance development, Go-to-market design, Affiliate marketing management, Conversational commerce implementation, Agile methodologies, Cross-functional leadership
Skills
Agile
About the role
Responsibilities
- Identify, evaluate, and activate strategic alliances with banks, fintechs, and financial actors to create new sales channels.
- Design go-to-market models for each channel, including commercial structures, incentive mechanics, and performance targets.
- Develop and implement affiliate marketing programs, including partner selection and commission structure optimization.
- Pilot and explore conversational commerce initiatives such as WhatsApp and transactional chatbots.
- Act as the local expert for website improvements, translating market opportunities into functional requirements and roadmap priorities.
- Lead cross-functional teams across technology, marketing, finance, and legal to ensure the execution of growth initiatives.
- Manage project pipelines using agile methodologies, prioritizing by impact and speed.
Requirements
- Proven experience in strategic alliance development and managing partner relationships.
- Expertise in go-to-market design and commercial execution.
- Experience managing affiliate marketing programs and performance optimization.
- Knowledge of conversational commerce and digital customer experience trends.
- Proficiency in agile methodologies and cross-functional leadership.
- Ability to evaluate new technologies and tools to enhance digital conversion.
About the Company
Natura is a leader in the Latin American beauty market, operating across 14 countries with a mission to drive meaningful transformation through regenerative business practices. Through brands like Natura and Avon, and services like Bluma and Emana Pay, we promote a Well-Being Ecosystem that fosters a harmonious relationship between individuals and the environment.
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Natura · Mexico
