Conversion Optimisation Specialist

Responsibilities

• Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation
• Deliver new landing pages end-to-end, from briefing and wireframing through to testing and go-live
• Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics
• Build and maintain a structured testing roadmap based on data, insights, and commercial impact
• Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels
• Implement and manage tracking via Google Tag Manager to ensure all conversion events are correctly set up
• Use analytics, heatmaps, and behavioural data to identify optimisation opportunities across the user journey
• Collaborate with designers, developers, and external agencies to deliver high-quality digital projects

Requirements

• Proven experience in conversion rate optimisation (CRO) or landing page management
• Extensive experience designing and delivering experimentation programmes (A/B, multivariate, or split URL testing)
• Proficiency in VWO or similar experimentation tools
• Strong working knowledge of both Bayesian and Frequentist statistical approaches
• Expertise in Google Analytics 4 and Google Tag Manager
• Highly analytical skills with experience using heatmapping and behavioural data tools
• Must have eligibility to live and work in the UK (sponsorship is not available)

Preferred Qualifications

• A degree (or equivalent experience) in digital marketing, data, or a related field
• Experience working within an international or multi-brand environment

About the Company

Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, operating across 8 countries and 22 campuses. The group manages five world-class brands, including Glion Institute of Higher Education and Les Roches, driven by core values of development, distinctiveness, and a sense of service.