Content & Product Marketing Lead

Responsibilities

• Script founder video content using Hook → Story → Offer structure for YouTube and shorts
• Interview customers and produce multi-channel case studies and video scripts
• Build and maintain a library of tested, high-performance hooks
• Own positioning architecture across customer archetypes and products
• Create sales enablement assets including battle cards and one-pagers
• Write conversion-oriented long-form content
• Brief design and video teams on visual assets and carousels
• Feed social distribution channels like LinkedIn and YouTube

Requirements

• 5+ years of B2B SaaS content or product marketing experience
• Proven portfolio of case studies used by sales teams
• Expertise in hook-driven writing and pattern interrupts
• Strong customer interview and extraction skills
• Experience with video scripting for demos and social media
• Fluency with modern writing tools and AI workflows
• Portfolio required: one case study, one hook-driven social post, and one long-form conversion piece

Preferred Qualifications

• Experience in dental, healthcare, or regulated industries
• Experience with founder-led content
• Ability to demonstrate performance data from past marketing work

About the Company

EviSmart is an intelligent, unified platform for dental labs and clinics, providing AI-powered design and structured case communication. Growing 145% YoY, the company serves customers in 28 countries with a focus on replacing fragmented workflows with proprietary AI intelligence.