Content Marketing Specialist

Responsibilities

• Create high-impact downloadable content including ebooks, whitepapers, and guides to build trust with the Spanish market.
• Develop conversion-oriented content for web pages, blogs, and paid landing pages.
• Manage organic visibility through SEO and emerging optimization techniques for generative engines (AEO/GEO) like ChatGPT and Perplexity.
• Produce multi-format video content for platforms such as YouTube and Instagram.
• Support marketing initiatives including webinars, roundtables, and events to ensure editorial consistency.

Requirements

• Excellent writing skills in Spanish with a strong editorial voice.
• Proven experience in SEO and knowledge of AEO/GEO (Answer Engine Optimization/Generative Engine Optimization).
• Analytical mindset with experience using tools like Google Analytics, Semrush, and Search Console.
• Business-driven approach to content, focusing on generating pipeline and measurable growth.
• Ability to work autonomously and collaborate effectively with Design, Paid, and Sales teams.

Benefits

• High growth, multicultural, and friendly work environment.
• Language classes provided via Yolk Academy.
• Office perks including breakfast and organic fruit.
• Nora discounts and a pet-friendly office environment.

About the Company

Factorial is an all-in-one HR software company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data, and make better business decisions. We serve thousands of customers in over 60 countries and have a diverse, multicultural team of over 1,000 people across the globe.