Content Marketing Manager

Responsibilities

• Develop content strategies aligned with marketing goals across brand shops, social media, and product pages
• Manage international content projects including mailings, video, and social media projects
• Coordinate roll-outs and steering of international content marketing cooperations
• Provide strategic advice for landing pages, brand shops, and digital marketing assets
• Ensure co-branding guidelines are met when integrating supplier content
• Create marketing concept presentations and support annual planning

Requirements

• Several years of experience in content marketing, content management, or online marketing
• Strong marketing expertise and understanding of e-commerce processes
• Proficiency with Content Management Systems (CMS)
• Strong project management and structured working style
• Analytical skills with data-driven decision-making (Adobe Analytics preferred)
• Experience with offsite campaigns such as Paid Social or Google
• Proficiency in Microsoft PowerPoint
• Fluent in German and English

Preferred Qualifications

• Interest in AI-supported tools and GEO-ready content
• Experience with digital marketing asset handling for suppliers

Benefits

• Hybrid working model (60% office, 40% home)
• Option to work from abroad for up to 20 days in approved countries
• 20% discount on all products
• Development opportunities and training
• Subsidized transport or bike leasing

About the Company

With over 25 years’ experience, zooplus is a trailblazer in the pet e-commerce industry, making over 12 million customers happier through dedicated solutions.