Content Marketing Manager

About the Company

Scandit provides vision AI technology that automates workflows and provides actionable insights for industries like retail, supply chain, and logistics. They are a global, people-first organization certified as a "Great Place to Work" in multiple countries.

Responsibilities

• Plan and create content across the full buyer journey, including brand awareness, demand generation, ABM, and sales engagement.
• Develop thought leadership and point-of-view content regarding retail operations, supply chain, and vision AI.
• Identify high-value industry trends and customer stories to create multi-channel content hooks.
• Partner with product marketing, field, digital, and events teams to shape briefs and deliver high-quality content.
• Track and interrogate content performance using GA4 to optimize future output.
• Integrate AI tools into the content process for research, ideation, drafting, and repurposing.

Requirements

• 5 to 7 years of B2B content marketing experience, ideally in B2B SaaS or enterprise technology.
• Proven ability to translate complex technical topics (AI, smart data capture) into engaging copy for senior audiences.
• AI fluency with experience using AI for research, drafting, and workflow optimization.
• Proficiency in SEO and GEO/AEO (optimizing for answer engines like ChatGPT and Perplexity).
• Experience producing content for senior buyers at large global organizations.
• Data fluency with experience using GA4 or similar tools to drive optimization.
• Degree in Marketing, Business, Advertising, PR, Journalism, or equivalent experience.
• Fluent business English with exceptional written communication skills.

Preferred Qualifications

• Experience in retail, logistics, supply chain, MarTech, IoT, or fintech-for-retail.