Content Marketing Manager - Ophthalmology Products

Responsibilities

• Develop B2B communication concepts in collaboration with Strategic Marketing and other internal stakeholders
• Design and manage global multichannel digital campaigns focused on ophthalmologists and Intra Ocular Lenses (IOLs)
• Brief and supervise external agencies, negotiate project bids, and manage budgets and timelines
• Define communication objectives and KPIs to measure campaign success
• Analyze KPI data to prepare internal reports and implement performance optimization measures
• Create global communication materials including websites, videos, and presentations
• Manage the approval process for all global marketing materials

Requirements

• University degree in Business Administration, Marketing, Communications, or a related field
• Extensive professional experience in international B2B marketing
• Experience working within highly regulated industries, such as MedTech
• Proficiency in marketing analytics tools like Google Analytics, Power BI, or Mixpanel
• Proven experience in digital strategy, including SEO, SEA, and social media
• Experience leveraging AI and GenAI tools to enhance content creation and workflows
• Strong project management skills and an analytical, structured mindset
• Proficiency in MS Office and Canva or similar design tools
• Fluent English (written and spoken); German language skills are an advantage

About the Company

ZEISS medical technology has been driving progress in ophthalmology and microsurgery for more than 100 years. Our solutions help maintain and improve vision at every stage of life and enable targeted interventions in microsurgery. Driven by the goal of bringing science and society into the future, ZEISS provides medical professionals with the tools needed to improve patient lives worldwide.