Content Marketing Manager

Responsibilities

• Plan and execute customer acquisition and growth strategies across all marketing channels, including paid advertising (SEM, UAC, ASA), KOL partnerships, and official websites.
• Manage marketing budgets, allocation, and scheduling to ensure efficient customer acquisition and high ROI.
• Build and maintain a channel ecosystem by identifying and negotiating with KOLs, industry partners, and offline promotion agencies.
• Monitor global and Japanese capital market trends to identify marketing opportunities and align content themes with market events.
• Lead content strategy and conversion rate optimization (CRO) by developing differentiated content and establishing measurement frameworks.
• Drive data-driven decision-making by monitoring core conversion metrics and optimizing customer acquisition costs.
• Manage team goals, resource planning, and talent development to ensure alignment with company growth strategies.

Requirements

• Bachelor's degree or higher.
• 5+ years of professional experience in internet finance or marketing.
• Native-level Japanese language skills.
• Business-level English proficiency for communication with global teams.

Preferred Qualifications

• Hands-on experience in content marketing, digital advertising operations (Google/Yahoo), or KOL management.
• Personal investment experience and knowledge of Japanese or US equity markets.
• Experience using advanced AI tools to improve operational efficiency.
• Proven track record in team management.

Benefits

• Full-time permanent employment with a 3-month probationary period.
• Flexible working hours with core time from 10:00 to 16:30.
• Commuting expenses fully covered.
• 120+ days of annual leave, including weekends, public holidays, and year-end/New Year breaks.
• Comprehensive social insurance (Health, Pension, Employment, and Workers' Compensation).
• 15+ days of annual paid leave starting from the first year.

About the Company

moomoo is a next-generation financial information and online securities trading platform provided by Futu Holdings Limited, a NASDAQ-listed company. Serving over 25 million users across seven countries, moomoo provides professional-grade financial data and trading services to a wide audience. Following a successful launch of US stock trading in Japan, we are rapidly expanding our services to include Japanese equities and other financial products to establish a leading position in the Japanese market.