Content Marketing Manager

About the Company

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide.

Responsibilities

• Develop written communications and creative media to grow brand awareness and drive lead generation
• Identify and interview customers to publish written and video case studies
• Produce high-quality guides and white papers through research and hands-on experimentation
• Create sales enablement content and sell sheets for new products
• Partner with Engineering, Product, Sales, and Web teams to ensure technical accuracy
• Define and execute content marketing campaigns across verticals and funnel stages
• Manage content creation and distribution across digital channels including web, social, and email
• Maintain consistent style and tone across all company content

Requirements

• 2+ years of writing and editing experience for digital media
• 2+ years of experience in online content or communications strategy
• University degree in marketing, business, engineering, journalism, or related field
• Prolific writing skills and high attention to detail
• Ability to translate complex technical topics for technical and business audiences
• Strong project management and cross-functional collaboration skills

Preferred Qualifications

• Technical background or experience in 3D printing industries
• Experience with marketing tech stacks including Google Analytics, Salesforce, SEO tools, and CMS
• Experience with photo and video production
• Working knowledge of SEO tactics
• Familiarity with CAD modeling and 3D printing