Content Management Apprentice

Responsibilities

• Audit digital content regularly to plan production and recommend SEO, GEO, and web conversion optimizations
• Coordinate the creation of editorial content and assets (images, photos, and video) including lifestyle and tutorials
• Use AI tools to produce digital assets and maintain content quality and consistency
• Act as a key liaison between internal marketing/e-commerce teams and external agencies
• Track production schedules from brief and creation through to validation and online publication
• Analyze content performance metrics such as engagement, conversion, and visibility to recommend improvements
• Collaborate with content publishers to ensure effective distribution across digital platforms and e-retailers

Requirements

• Student currently enrolled in a Business, Communication, Digital Marketing, or equivalent program
• Minimum Bac +3/4 level of education
• Strong interest in e-commerce, content creation, and the writing/lifestyle product universe
• Excellent organizational and written communication skills
• High level of creativity, autonomy, and attention to detail

About the Company

For over 75 years, BIC has created ingeniously simple and playful products that are part of everyone's daily lives. We are a globally recognized brand dedicated to imagining essential everyday products in an innovative, sustainable, and responsible way. At BIC, we value initiative, problem-solving, and an innovative spirit.