B
Posted 11 hours ago
Content & Lifecycle Marketing
BaseContent & Lifecycle Marketing
Requirements
3-7+ years lifecycle or growth marketing experience, Experience with HubSpot, Braze, or Iterable, Content strategy expertise, Data-driven mindset
Skills
MarketingCopywritingContent Strategy
About the role
About the Company
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system.
Responsibilities
- Translate complex concepts into simple, consumer-friendly language
- Define brand voice and implement messaging across web, email, SMS, and social
- Build and optimize lifecycle journeys to improve education and conversion
- Strategize and develop engaging organic content
- Collaborate with design, ops, and sales to drive cohesive messaging
Requirements
- 3–7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting
- Hands-on experience with HubSpot, Braze, Iterable, or similar CRMs
- Proven ability to create organic content strategies
- Data-driven approach to measuring and improving performance
- Strong organizational and project management skills
- Ability to operate cross-functionally in a fast-paced startup environment
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Base · Austin
