Content Insights Coordinator

Responsibilities

• Serve as an in-house consultant to provide strategic recommendations for improving audience performance across the Latin American region.
• Collaborate with Content, Marketing, and Creative teams to define strategies for audience growth and optimize programming and promo-planning.
• Identify, develop, and maintain reports by combining syndicated research data (e.g., Ibope, Nielsen) with first-party data and dashboard visualizations.
• Analyze audience behavior, viewing patterns, and content consumption to identify opportunities for improved content discovery and engagement.
• Monitor audience trends across key markets including Mexico, Brazil, Colombia, Chile, and Argentina.
• Turn complex internal and external datasets into actionable stories to drive product and market understanding company-wide.
• Track and define relevant KPIs to monitor app UX, subscriber acquisition, and retention for streaming services.

Requirements

• 2-3 years of relevant experience in insights or research.
• Advanced proficiency in both English and Spanish (written and verbal).
• Bachelor's degree in business, data analytics, marketing, statistics, economics, or a related field.
• Advanced knowledge of Microsoft Excel and PowerPoint.
• Experience in the media industry (TV, cross-platform, or agency) is preferred.

Preferred Qualifications

• Experience supporting a Streaming or TV network group.
• Proficiency with data visualization platforms such as Tableau, Power BI, or Comscore.
• Knowledge of SQL, Python, or R.
• Deep understanding of the competitive media landscape in Latin American markets.
• Fluency in Portuguese is a plus.

About the Company

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock.