Content Growth Strategist

Responsibilities

• Own email conceptualization including subject lines, preview text, headers, body, and CTAs
• Develop a campaign email content calendar that aligns with the broader marketing calendar
• Manage A/B testing for subject lines, content approaches, and CTAs
• Own the strategy and content for lifecycle email flows such as welcome series, post-purchase nurture, and cart abandonment
• Audit existing lifecycle programs to identify gaps and underperforming flows
• Monitor deliverability metrics including open rates, CTR, and sender reputation
• Follow email deliverability best practices regarding list hygiene and segmentation
• Report on email performance and provide data-driven insights for future testing

Requirements

• 2-4 years of experience in email marketing or lifecycle marketing
• Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
• Demonstrated understanding of lifecycle email programs
• Proficiency with email performance metrics and deliverability indicators
• Strong written communication skills with a focus on personality over marketing speak
• Experience writing for a consumer audience (B2C or DTC preferred)

Benefits

• Competitive annual salary
• Health insurance
• Learning opportunities
• 2-month paid Sabbatical for eligible employees

About the Company

Fresh Prints is a company focused on leveraging email and SMS channels to create value for their audience through high-quality content and strategic marketing.