Content & Brand Manager DACH Market

Responsibilities

• Lead content ideation, strategic direction, and the German content roadmap
• Manage and lead a team of 3 people to execute content and distribution strategies
• Drive brand awareness in the DACH market through local initiatives and creative production
• Act as the primary point of contact for social media activities (LinkedIn, YouTube, etc.)
• Manage external campaigns including whitepapers, newsletters, and advertorials
• Track and analyze performance metrics such as traffic, engagement, and conversion to iterate on campaigns

Requirements

• Excellent writing skills in German with a strong sense of storytelling and impeccable spelling
• 2-3 years of experience in content marketing or B2B copywriting, ideally within SaaS or HR
• Proven experience in a Team Lead or Management role
• Strong understanding of SEO and keyword optimization principles
• Ability to manage multiple projects simultaneously with autonomy and rigor

Preferred Qualifications

• Experience with CRM tools like Salesforce or HubSpot
• Proficiency with SEO platforms such as Ahrefs, Semrush, or WordPress
• Fluency in English; Spanish language skills are a plus
• Familiarity with collaborative tools like Notion, Asana, or Figma

Benefits

• High growth, multicultural, and friendly work environment
• Private health insurance via Alan
• Wellness benefits with Wellhub (gyms, pools, and outdoor classes)
• Meal expense savings with Cobee
• Language classes and office perks including breakfast and organic fruit
• Pet-friendly office environment

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on leading and growing their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies.